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professional services marketing

How to build your firm’s brand on social media

Posted by Caitlin Quartermaine on Thu, Apr 20, 2017

How to build your firm’s brand on social mediaWhen used correctly, social media can be an effective and powerful marketing tool. Most firms are present on at least one social media platform, and many firms are on multiple. So, how do you decide which platforms are best for your firm, and how can you use social media to build your firm’s brand?

Here are our top 4 tips on how to build your firm’s brand on social media:

  1. Select the best networks for your firm
    It is important that you spend time researching social media platforms before choosing which platforms you will invest time and money in. To discover which social media platforms are right for your firm, read our blog here: What social media platforms are right for your firm?

  2. Post good content, regularly
    Post content that is going to be relevant and interesting to your target market. It’s best to avoid pushing enrolments constantly on your feed, and instead find ways to engage your audience so that you are speaking with them – not at them. Blog posts have proven to be very effective for firms across the world, as people share, comment or like the posts, which then promotes it to their networks. Posts with photos get higher engagement, so aim to use images in your posts when appropriate.

  3. Keep your branding consistent
    Where possible, use the same name, logo and colours across all of your social media platforms. This will ensure brand consistency and recognition. Ensure that you have designed your branded elements to the size and design specifications of each social platform to ensure that your branding displays correctly across all devices. To find out what size each element should be, read The Ultimate Cheat Sheet of Social Media Photo and Image Sizes by Hubspot.

  4. Be quick to respond
    Whether the feedback is positive or negative, it is important that it is responded to quickly. This will help your audience to feel valued and heard, and will help you to stay ahead. Reading and responding to what your audience is telling you can provide great insight and might highlight potential issues that you can resolve, before they become significant problems.

    To learn more about responding to complaints, read our blog here: Effectively responding to negative feedback on social media.

For more details on how to create compelling social media content, download our free ebook: The social media tune-up.

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This blog was written by Caitlin Quartermaine

Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.

 

Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing