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professional services marketing

Vanessa Reside

Recent Posts

How to improve your brand recall through images

Posted by Vanessa Reside on Thu, Aug 17, 2017

In the fast paced and highly visual world we live, recognisable, trustworthy and meaningful visuals have a huge impact on your firm’s brand.

People don’t always have time to stop and read about your firm; they want to know who you are at first glance. They snack on your stories and information, wanting instant knowledge of your message.

Research indicates that people recall 80 percent of what they see and hear, compared to just 20 percent of what they read and hear. It has also been noted that articles containing relevant images have 94 percent more total views than articles without images.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

6 simple ways to avoid your firm’s blog becoming a personal soapbox

Posted by Vanessa Reside on Sat, May 20, 2017

Have you ever used the phrase, ‘Get off your soapbox?’

People can be very ‘loud’ when they start talking or blogging about topics of interest. When this happens, it is human nature to ‘switch off,’ click or walk away.

With this is mind, we give you 6 simple ways to avoid your firm’s blog becoming a personal soapbox.

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Topics: Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, Professional services, Blogging

Do you engage your staff as brand influencers to do a great job?

Posted by Vanessa Reside on Fri, Mar 03, 2017

Brand influencers are the staff and clients who advocate for you. They promote your expertise and provide trusted information about your business. They influence people’s thoughts and feelings, therefore acting as your brand influencers and loyal ambassadors.

How often do you sit down and think about your brand influencers?

Who are they?

Do you actively engage your staff as brand influencers?

Read More

Topics: Social media, imageseven, Branding, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, Professional services marketing, Digital communication trends, Messaging

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