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professional services marketing

Tess Palmyre

Account manager Tess has 15 years’ experience working in schools and truly understands the challenges and needs of Australian schools. Her passion for education started during her time as a teacher in Independent, Christian and public schools across Perth and Melbourne. A ‘lifelong learner’ attitude saw Tess complete her postgraduate tertiary qualification in marketing.

Recent Posts

Essential social media guidelines for your firm

Posted by Tess Palmyre on Tue, Aug 15, 2017

A few months ago, I wrote a blog on how to approach social media for your firm — but we barely scratched the surface. This month, let’s look at some practical but essential social media guidelines for your firm.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

The ultimate social media cheat sheet for firms

Posted by Tess Palmyre on Tue, Jun 20, 2017

Look no further, this is your ultimate guide to navigating the social ecosystem. Okay it’s really just scraping the surface but it will give you a good grounding so you feel confident to face the book (ah thank you).

This is a rundown of how to approach Facebook, Twitter and LinkedIn for your firm’s marketing. Read on for the ultimate social media cheat sheet for firms.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Learn how to use testimonials to boost your firm’s reputation

Posted by Tess Palmyre on Thu, May 04, 2017

What could be better than glowing appraisals of your firm from your customers? Whatever your marketing budget, word-of-mouth is still king when it comes to the best and most effective form of advertising. Customer testimonials can help to establish credibility and boost your firm’s reputation. But knowing how to do testimonials well, is something else.

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Topics: Inbound marketing, Testimonials, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing

How to boost your firm's marketing with customer feedback

Posted by Tess Palmyre on Sat, Apr 01, 2017

The fastest way to lose a customer is to treat them badly. In fact, over 70 percent of people say they leave a company because of how they were treated. So it’s safe to say that using feedback to improve customer experience is important. But do you know how to get the most mileage out of the gold nuggets gained from customer feedback?

Here are some practical tips on how to boost your firm's marketing with customer feedback.

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Topics: B2B, imageseven, Communication, Marcom, Relationship marketing, Customer service, Professional services marketing, PSM, Professional services

How to stay relevant to your firm's audience

Posted by Tess Palmyre on Thu, Mar 02, 2017

We get so caught up in promoting ourselves that it’s easy to forget about the audience we need to connect with.

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Topics: B2B, imageseven, Branding, Relationship marketing, Customer service, Professional services marketing, PSM, Professional services

High morale and brand strength: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your staffs' high morale is directly linked to the strength of your brand. We place so much importance on external branding, but what about the strength of our internal brands?

Imagine your firm as a theatre production. There is a front-of-house component; in other words, what your audience sees. Then there’s the backstage crew. Now they’re just as important, and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible teams happy (high morale) is crucial to a successful production (brand strength).

Analogies aside, here are six reasons why high morale is absolutely vital to your brand’s strength and overall success.

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Topics: B2B, imageseven, Branding, Relationship marketing, Culture, Customer service, Professional services marketing, PSM

5 ways that charity events can boost your firm’s profile

Posted by Tess Palmyre on Mon, Jan 02, 2017

Charity events are a great way to boost your firm’s profile in the community. Unfortunately, when you’re immersed in the everyday activities of running a business, being charitable can often be the last thing on your mind. However, research strongly suggests that corporate giving positively impacts stakeholder engagement, supporting the long-term growth of your firm.

Here are five ways that charity events can build your firm’s community presence.

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Topics: imageseven, Branding, Communication, Marcom, Professional services marketing, PSM, Professional services

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