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professional services marketing

Shelley Garcia-Webb

As a Senior Account Manager, Shelley oversees the corporate communications for a large portfolio of clients. She has a strong reputation as a dedicated marketing professional with a keen eye for detail. When she’s not writing creative copy or juggling multiple projects she can be found obsessing about food, dreaming about outdoor adventures and travel and dancing to live music … especially The Cat Empire.

Recent Posts

How to use humour in blogs

Posted by Shelley Garcia-Webb on Tue, Jul 18, 2017

Humour is a human trait. Using humour in blogs can help personalise content and build trust. It can make reading your blog fun for your audience. Readers take just a few seconds to decide whether or not your content is useful. You don’t want to make reading your blog hard work – your content needs to be entertaining and engaging.

People have a natural inclination to be funny – humour can be used as a coping mechanism when feeling anxious and is a great way to form bonds. In writing, it is a way of humanising us. It can demonstrate that a writer’s opinion aligns with that of the reader. It is a way of building trust, can boost your brand equity and enhance the perception of authenticity. Often it can also provide a point of difference from your competition.

Read More

Topics: Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, Professional services, Blogging

Why key messaging is important for your firm

Posted by Shelley Garcia-Webb on Sat, Jul 23, 2016

Words and images have been the go-to ‘gadgets’ in every marketer’s toolkit since marketing was invented. Nothing much has changed from this perspective. But with advances in digital marketing, it has become more difficult than ever to break through the noise. Brands need stories that are well crafted and memorable.

Business administrators and CEOs of listed corporations alike must be able to articulate their brand story. One of the primary ways we make sense of our world, and our place in it, is through stories. The same is true of brands. Brand stories give meaning to who we are and what we do.

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Topics: imageseven, Branding, Communication, Copywriting, Positioning, Marcom, Rebranding, Professional services marketing, PSM, Messaging

Tips for bringing marketing to the boardroom

Posted by Shelley Garcia-Webb on Tue, Jul 12, 2016

Often it’s difficult for professional services marketers to win a seat at the boardroom table. But for most firms and organisations, their brand is one of their most significant assets. So if your brand is truly your most valuable resource, then decisions about marketing and brand do have a rightful place in the boardroom.

Boards are generally responsible for the governance and strategic direction of firms. They are typically comprised of business leaders across varying sectors and may have had limited exposure to marketing practice. In terms of marketing, the role of the Board is to:

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Topics: imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM

How social media advertising can help your firm

Posted by Shelley Garcia-Webb on Sat, Jul 02, 2016

Marketers tend to be sceptical when it comes to investing in paid advertising on social media platforms. Having embraced the social media marketing trend, the leap to paid advertising still has a way to go. After all, why pay for it when you can get it for free?

Marketing experts have already succeeded in demonstrating that social media is a great way to market your brand, increase enrolment leads and attract prospective customers. But with social media platforms increasingly pushing toward a paid space model, pursuing paid advertising options on social media can help marketers increase their reach and attract prospects that would otherwise have been difficult to target.

Social media networks are redefining what it means to advertise on social media. Marketers have been forced to create quality content that adds value to the lives of their prospective buyers. The days of the banner ad are over.

So how can social media advertising help your firm?

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to use Twitter to promote your firm

Posted by Shelley Garcia-Webb on Sat, May 14, 2016

Twitter can be a powerful relationship building, relationship management and customer service tool. Sharing content to Twitter can also drive traffic to your website, providing you with the opportunity to convert those visitors to business leads.

Twitter can help to:

  • Monitor and interact with people talking about your firm, industry and competitors.
  • Create buzz around upcoming events.
  • Allow individual employees to act as liaisons to the public – we call these social media advocates or champions.
  • Develop direct relationships with bloggers and journalists for PR opportunities.

How can you use Twitter to promote your business? We’ve developed 6 simple steps to help you navigate the Twitter sphere:

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Topics: Social media, imageseven, Communication, Marcom, Professional services marketing, PSM

How to increase your social media reach and engage your audience

Posted by Shelley Garcia-Webb on Sat, Mar 19, 2016

It’s often said that word-of-mouth is a firm’s number one selling tool. If you were to delve into your customer trends, I’m sure ‘reputation’ and ‘word-of-mouth’ would feature very prominently among the top reasons why clients chose your firm.

Research shows that positive testimonials can increase the likelihood of someone making a purchasing decision by as much as 58 percent. Trust is vital.

Read More

Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to get started on your road to marcom success in 2016

Posted by Shelley Garcia-Webb on Sat, Jan 09, 2016

It is now time to make some smart decisions that will put you on the right track for 2016.

Many of us will have emerged from our post-Christmas coma with grand ambitions for the New Year – lose weight, give up chocolate, take up running. These resolutions recognise where we might have gone wrong in previous years or how we could do better on our path to self-improvement.

So, it’s 2016, a New Year and a new opportunity to set some ambitious goals in our working environment as well as on the home front. 

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Topics: imageseven, Communication, Strategy, Marcom

How to focus your firm's marketing initiatives in 2016

Posted by Shelley Garcia-Webb on Tue, Dec 22, 2015

Marketing is a constantly evolving beast. Every year there is a new trend or band wagon to get on board with. But the principles remain the same and so long as you can keep ahead of the game with a few key elements, the beast can be tamed.

Here are our predictions for the five biggest marketing challenges for 2016.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to build a mobile marketing strategy that generates leads

Posted by Shelley Garcia-Webb on Sat, Dec 05, 2015

According to Hubspot, 60 percent of buying decisions are made online. And with 15 percent of internet traffic generated from mobile devices, it is becoming increasingly important to have a mobile marketing strategy.

Mobile marketing is all about optimising your marketing strategies for those people who are experiencing your brand using a mobile device. It’s about creating a seamless, optimised experience on multiple platforms – mobile, tablet and laptop.

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Topics: Inbound marketing, Website, imageseven, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Content marketing distribution

How to make your online text work hard with numbers

Posted by Shelley Garcia-Webb on Sat, Nov 14, 2015

Throw away your style guide when writing for an online audience – you’ll be needing a completely different playbook.

We’ve known for a decade now that your website visitors don’t read your web pages … they scan text for relevant and interesting information. This is why crafting flag words into headings, highlighting key text, creating bulleted lists and links are so important when communicating to the online world.

Findings from respected usability researcher Dr Jakob Nielsen of the Nielsen Normal Group suggest that numbers should be treated digitally online. According to eye tracking data, digital numbers catch the eye when users are scanning web pages for facts.

Read More

Topics: Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends

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