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professional services marketing

Sarah Millinson

Sarah is an Account Manager at imageseven and a Marketing Communications professional originally from the UK. When she isn’t writing blogs or providing marketing support to her clients you can find her baking, running, hanging out with friends or planning her next travelling adventure.

Recent Posts

Why are long tail keywords important for your firm?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your firm, as they help you to target your desired audience at a cheaper cost.

Long tail keywords are keyword phrases, usually three to five words in length that an audience would specifically search for online. They are more precise than ‘short tail terms’ as these terms tend to be very short and general to capture a wider audience. Long tail keywords target less people but are more specific and engaging as they reveal more of the searcher's intent.

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Topics: Inbound marketing, imageseven, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Podcast, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Messaging, Professional services, Blogging

How to manage a successful photoshoot

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photoshoot is a great way to capture a broad selection of images for your firm’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your firm’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photoshoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

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Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to add value to your firm’s brand identity on social media

Posted by Sarah Millinson on Thu, Jun 01, 2017

What is brand identity?
Brand identity captures how your brand is perceived by your customers and why they are motivated to choose your product or service. Your brand identity is represented in all the cleverly considered details: font, logo, brand colours, tone, newsletter layout or social media imagery. All these aspects speak to your customer, and give insight into your brand values and personality to confirm that you align with your audience’s values.

What you exhibit on your social media channels should reflect your brand’s persona and be consistent with all other marketing activity. Social media, after all is an extension of your website.

Let’s hone in on the elements that will add value to your firm’s brand identity on social media:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

How to express your brand personality on social media

Posted by Sarah Millinson on Thu, May 25, 2017

These days most firms have at least one social media account. It’s very important to engage with your customers on these platforms and keep up to date with competition and your prospective customers. They offer so much opportunity to ‘speak’ to your followers, including giving them an insight into your brand’s personality and voicing what kind of brand you are. This needs to be curated tactfully and professionally to fit with your firm’s visual identity and marketing strategy.

Here’s what to consider when expressing your brand personality on social media:

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Topics: Social media, imageseven, Branding, Communication, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing

How to extend the blog reach of your firm

Posted by Sarah Millinson on Sat, May 06, 2017

So, you have finalised your firm’s content calendar, written great copy and published your blog post. Now it's time to wait for your followers to respond... but what's happening?

Why aren't you engaging more readers like you hope you would get?

The reason might be because your readers are bombarded with insightful blogs from many other firms every day. Your firm’s blog needs to be unique to stand out from the clutter.

Once you have informed, enlightened and amused your audience with your copy, follow these top tips on how to extend the blog reach of your firm:

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Topics: Inbound marketing, imageseven, Communication, Strategy, Professional services marketing, Professional services, Blogging

How to craft a visual identity that supports your brand

Posted by Sarah Millinson on Tue, Apr 11, 2017

You shouldn’t judge a book by its cover – but we often do. The way your brand looks, affects how your brand is perceived. If your brand’s visual identity doesn’t quite hit the mark, immediately you are under-selling your firm’s product or service on first impressions.

Your firm’s visual identity needs to support your brand personality and let your audience know who your firm is and what you stand for. It sets a tone and echo’s your firm’s values so it must be relevant, accurate and used consistently.

Here’s how to craft a visual identity that supports your brand:

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Topics: imageseven, Branding, Communication, Marcom, Visual identity, Professional services marketing, PSM, Professional services, brand perception

5 basic steps to freshening up your firm's newsletter

Posted by Sarah Millinson on Tue, Mar 21, 2017

Is it time to give your firm’s newsletter an injection of life? Take the opportunity to re-introduce your newsletter to your clients or staff with a new look or fresh ideas to keep them engaged, updated and ensure you are representing your firm in the best possible way.

Here are 5 basic steps to freshening up your firm's newsletter:

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Topics: imageseven, Communication, Marcom, Newsletter, Professional services marketing, PSM, Content marketing

How to use brand insight to your advantage and build brand engagement

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your brand? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Positioning, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Google Analytics

How to keep your firm's blogs interesting and free of waffle

Posted by Sarah Millinson on Tue, Feb 21, 2017

Every day you are bombarded with information, news, knowledge and advertising that is competing for your attention - it’s hard to know what to filter out and what to take notice of. Now think about your clients – they simply don’t have time to engage with everything. As a marketer, it’s crucial to cut through the mass and deliver succinct, relevant and timely copy that is going to add value for your reader.

Here are 6 proven tips on how to keep your firm's blogs interesting and free of waffle:
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Topics: imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Blogging

How effective messaging can support brand perception

Posted by Sarah Millinson on Fri, Jan 27, 2017

Brand perception is all about how your firm’s brand is perceived by the public as a result of the messages you send out. Unfortunately, this won’t always match how you want your brand to be perceived. Brand perception is constantly changing and evolving as the world changes and external factors influence how your product or service is viewed. So, it’s crucial to monitor how your brand is seen and make changes accordingly to your messaging to stay reactive, competitive and consistent.

Changes in messaging shouldn’t be taken lightly. Before you make any changes, consider these three important factors to help assist and direct your strategy:
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Topics: imageseven, Branding, Communication, Marcom, Professional services marketing, PSM, Content marketing

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