Firms are ever evolving entities, and very often, due to marketplace pressures, a merger or even a change in direction, a firm may find itself in a situation where it feels it’s time to rebrand to better reflect what it stands for.
It can take years to build client loyalty and cement a firms’ reputation as a trusted brand. For this reason, it is vital when undertaking a brand overhaul, to make sure that it is the right decision for your firm and will offer a good return on investment.
Trying to decipher whether your firm has outgrown its brand? Here are some pointers to consider: