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professional services marketing

Rita Kilroy

Rita is a Senior Account Manager at imageseven and a Marketing Communications professional originally from Ireland. When she isn’t busy writing blogs or managing her clients, she is either going to the gym, surfing or hanging out at the beach.

Recent Posts

Case study: JLCA - How a logo can help unlock brand value

Posted by Rita Kilroy on Tue, Jun 27, 2017

 

Download the case study:

Name: JLCA

Solution: Visual Identity Program

Industry: Media, Communications

Location: Perth, Australia

Why imageseven:

visual identity
brand management
proactive and responsive 
broadskills
consultative
cost-efficient
friendly
professional
flexible team  
 
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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services, brand perception

How to reflect on whether your firm has outgrown its brand?

Posted by Rita Kilroy on Thu, May 18, 2017

Firms are ever evolving entities, and very often, due to marketplace pressures, a merger or even a change in direction, a firm may find itself in a situation where it feels it’s time to rebrand to better reflect what it stands for.

It can take years to build client loyalty and cement a firms’ reputation as a trusted brand. For this reason, it is vital when undertaking a brand overhaul, to make sure that it is the right decision for your firm and will offer a good return on investment.

Trying to decipher whether your firm has outgrown its brand? Here are some pointers to consider:

Read More

Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

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