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professional services marketing

Melinda Webster

As Account Manager at imageseven, Melinda is committed to the unique journey of every client to bring their ideas, hopes and value to fruition. Originally from Sydney, her newest passion is exploring the beauty of the West Coast.

Recent Posts

How to easily manage your firm's content marketing

Posted by Melinda Webster on Tue, Dec 27, 2016

Your firm’s own marketing can often fall to the wayside when projects and deadlines are buzzing. During busy periods, a considered plan rather than working extra time will provide solutions to your marketing woes. Spending the initial time to create a content calendar means the framework is in place for you to jump in and spend less time each day to make managing content marketing easy.

Here are our recommendations on how to easily manage your firm's content marketing:

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

A powerful way to communicate with clients

Posted by Melinda Webster on Sun, Sep 25, 2016

Storytelling is a powerful communication tool. Human beings have connected with stories since the beginning of time and engage with the emotions and feelings of personal experience. Storytelling extends well beyond childhood and has an important place in the world of business.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Content marketing, Storytelling

Newsletter resolutions for the new year

Posted by Melinda Webster on Thu, Dec 17, 2015

A new year brings the opportunity for change. It’s the perfect time to shake things up and think about refreshing your strategies. Clients often have mixed opinions about the effectiveness of enewsletters, based on their personal experiences, so now is the time to implement a fail-proof strategy. Enewsletters themselves have come a long way, as has the way in which we receive information. Here are four simple steps you can take to create an effective enewsletter strategy for 2016:

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Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Newsletter, Professional services marketing, PSM

How podcasting can work wonders for your firm

Posted by Melinda Webster on Tue, Nov 17, 2015

Podcasting is a great way to shake up your content marketing and position your firm as a thought leader in your industry. Clients, current and prospective, won’t always have time to read your blog posts, but an audio option intensifies your reach by offering another media platform. Listeners can even absorb your podcasts on their commute to work. Strategy-wise, you should aim to create a strong podcast series that addresses relevant topics and provides valuable insights, to form part of a content marketing program that creates trust and generates excitement for your brand. It’s also an opportunity to showcase the people and ‘heart’ behind your firm.

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Topics: Inbound marketing, imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution

What you need to know about nurturing leads

Posted by Melinda Webster on Sat, Nov 07, 2015

If nurturing leads is not at the top of your list, it’s time to make it a priority. Many firms invest a lot of time and money to generate leads, but it’s equally important to nurture that interest until prospective clients are ready to employ your services. We generate leads with the aim of obtaining information to ultimately increase business and client base, so once you have that information, it’s vital to use it wisely. Lead nurturing focuses on maintaining a relationship with a prospective client and nurturing them along their buyer’s journey, until they are ready to buy. To maintain a successful relationship and keep your lead interested, providing valuable, relevant information at the right time is key. Ultimately, you are aiming to create a strong brand persona to indicate that your firm is the best choice. When your lead is eventually ready to seek the services you offer, you have already put in the groundwork and guided them towards your firm.

Your lead nurturing program should be considered and tailored to your prospective clients’ needs. Take these five simple steps to get started:

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Topics: Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution

How to devise a social media strategy for your firm

Posted by Melinda Webster on Thu, Sep 24, 2015

Social media strategySocial media is an amazing tool. It provides the opportunity to connect with current and prospective clients instantaneously, through a forum they are likely to use on a daily basis. We search for and absorb so much information online, so your firm needs to acknowledge and embrace the notion that methods of communication are changing. Establishing a social media strategy is an ideal way to create a connection with clients by communicating what is happening within your firm and showcasing the magic you’re capable of producing. Here are four simple steps to guide your social media strategy:

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM

How to differentiate your publications and branding from others firms

Posted by Melinda Webster on Thu, Sep 10, 2015

There are multiple firms that offer the same services, but no two firms are the same. There are, however, two common goals all firms share: to provide clients with the best services possible and to communicate what sets their firm apart. Here are five simple tips to follow to differentiate your firm and communicate what makes you unique: 

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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Brochures

How to ensure your landing page copy converts

Posted by Melinda Webster on Thu, Aug 27, 2015

Landing page copy has an important job to do: convert. You want to engage and inform your client, but ultimately you want to impress them enough to convert and generate business for your firm. Copy is your most powerful tool to achieve this. Here are our five top tips for writing great landing page copy that converts:

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Topics: Lead generation, Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

4 top marketing trends your firm needs now

Posted by Melinda Webster on Sat, Aug 01, 2015

Over time, the needs of your firm are going to change. While budgets are always under scrutiny, there’s increasing pressure on firms to plan and prioritise strategy. We’ve outlined the top four marketing trends that have been proven to enhance the communication power of your firm.

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Topics: imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM

Learn to map a prospect's journey

Posted by Melinda Webster on Thu, Jul 23, 2015

The majority of clients will attempt to connect with your professional services firm online during their search for information. Having the ability to map this journey and understand the natural progression of your client or prospect’s search is the key to converting them to a lead. The better understanding you have of your prospect’s needs, the more efficiently you can deliver the information they’re after, and at the right time. This in turn, will ensure their online experience in relation to your firm is a positive one – a vital component in terms of conversion.

There are a number of marketing automation tools to help you retrieve the data that will tell you what you need to know. It’s then up to you to analyse this data and optimise your content to suit your prospects’ needs.

You may be wondering, what is the prospect’s journey? The prospect in this case, is a prospective client. Their ‘journey’ is the research process they undergo before eventually making contact and potentially employing your services. Marketers often refer to this in the following three stages:

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Topics: Inbound marketing, Website, imageseven, Communication, Marcom, Professional services marketing, PSM


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