<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter PSM sign up

    free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools btn-business

    build and preserve your brand’s reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast subscribe to our PSM podcast

    subscribe to our podcast
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing Business Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map Business - map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP Business WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip business - vip

    visual identity

professional services marketing

Maclain Bruce

As a Senior Account Manager, Maclain works with a number of key imageseven clients to deliver marketing and communications insights and solutions. When he is not busy with this, Maclain enjoys playing, watching or talking about basketball (or any sport really!).

Recent Posts

Where to start with visual content marketing for your firm

Posted by Maclain Bruce on Sat, Nov 12, 2016

If you are a regular reader of imageseven’s blog you will know that content creation is a frequent theme. Whilst written text blog articles are an effective common practice, content creators need to constantly be thinking of different ways to present information so that audiences will take the time to view and absorb what you have to say. Visual content marketing is one such initiative.

As this previous blog explains, visual content marketing is the use of images, graphics and video to support or replace written content.

So, here are some suggestions on how to make a start with visual content marketing:

Read More

Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to make sure your website content gets read

Posted by Maclain Bruce on Sat, Oct 15, 2016

Your firm’s website is likely to be full of informative and interesting content. But is this content getting read by current and potential clients? There are over 1 billion websites today, meaning there is a lot of unread or ‘dead’ content out there and some of this is probably on your own website.

So why does content either not get read or whittle away to be dead content on your site? How do you make sure website content gets read?

Here are my 4 top tips to breathe life into your website content and get it read:

Read More

Topics: Website, imageseven, Communication, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Professional services

Tips on how to set up the best blog for your firm

Posted by Maclain Bruce on Thu, Sep 08, 2016

If you are a regular reader of imageseven’s blog you would know we often share the benefits of regularly blogging or publishing content on your firm’s website as a tactic in your overall marketing strategies to attract new clients. This does come with the assumption you are already publishing content to a blog and have your head around the concept of inbound or content marketing. If those terms don’t mean a lot or cause you to break into a sweat, don’t panic we have your back and are here to help with this article.

Read More

Topics: Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to structure your firm's website

Posted by Maclain Bruce on Thu, Aug 04, 2016

Structuring your firm’s website content might not seem as important as a slick contemporary design or incorporating the latest functionality, but in reality nailing your sitemap is crucial. If you are planning to update your website or review the content on your current site, a large portion of your time should be spent on the overall site information architecture.

Read More

Topics: Inbound marketing, Website, imageseven, SEO, Communication, Marcom, Professional services marketing, PSM

How to build an effective content calendar

Posted by Maclain Bruce on Tue, Jul 05, 2016

Your firm is probably producing a plethora of content – website news articles, email newsletters, social media posts, videos, blogs, media releases, podcasts, printed magazines and brochures and a whole lot more. As a professional services marketer, making sure you stay ahead, meet publication deadlines and consistently produce and post quality content is crucial. How do you stay on top of all of this? Building an effective content calendar is the only way.

To make it clear – a content calendar is a central, constantly evolving record of all communications you are posting, sharing, producing or printing.

Here are the top 5 benefits of having a content calendar:

Read More

Topics: imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing

How to make a good first impression

Posted by Maclain Bruce on Tue, May 17, 2016

How to make a good first impressionTrust and credibility are two of a communicators key assets. The problem is that most of this communication is non-verbal.

When meeting a new business contact for the first time we make our assessments about them very quickly. Many researchers have found we decide whether we like a new person within the first seven seconds.

First impressions are influenced heavily by non-verbal cues. What we do is more important than what we say.

Here are 8 powerful, but easy to remember, ways to make a good first impression:

Read More

Topics: imageseven, Communication, Marcom, Customer service, Professional services marketing, PSM

How to incorporate scarcity into your marketing

Posted by Maclain Bruce on Tue, Apr 26, 2016

Scarcity. It may be a word you immediately associate with economics or psychology, but it also has application in the world of marketing. The basic premise of the scarcity principle is that when there is a limited supply or availability of a product or service, demand will be higher as a result.

This thinking is almost naturally conditioned into the human brain, as evident when food or resources have been scarce at various stages of human history. Another more contemporary example would be the demand and competitive behaviour demonstrated by customers in major retail sales (e.g. Boxing Day sales in Australia or ‘Black Friday’ sales the day after Thanksgiving in the US). Things that are scarce or could be taken away become more valuable and coveted.

So how does this relate to marketing your firm? Here are three possible applications for your marketing strategies:

Read More

Topics: imageseven, Communication, Marcom, Professional services marketing, PSM

4 tips to nail your postcard advertising campaign

Posted by Maclain Bruce on Tue, Mar 22, 2016

While the majority of marketing strategies today focus on avenues in the digital sphere, there are still classic advertising mediums that need not be forgotten. Often, our email inboxes are bombarded and sifting through them can become a dreaded chore. But we all still have a letterbox at home, and with many companies offering paperless options, a thick stack of letters is quite rare. This gives your postcard advertisement a better chance to stand out. A quality postcard is an appealing way to capture the attention of prospective clients and boost business for your firm.

Here’s 4 tips to nail your postcard advertising campaign and help yours stand out:

Read More

Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Advertising

How to write a media release that gets noticed

Posted by Maclain Bruce on Tue, Dec 01, 2015

Generating media coverage and awareness of your firm is likely to be a key communications goal on your marketing plan. Whilst many professional services firms may hold a desire to feature on the front page of the newspaper or in the evening TV news bulletin (for the right reasons of course), it can be a big challenge to get a story out to the media and in turn picked up or published.

A key method of sharing your story, achievements or big news with the wider community remains the humble media or press release.

Here are our top ten tips to write a media release that gets picked up.

Read More

Topics: imageseven, Communication, Marcom, Professional services marketing, PSM

Annual reports … 5 tips to polish your performance

Posted by Maclain Bruce on Thu, Nov 26, 2015

Right now, all across the country, there will be marketers doing fist pumps and happy dances as they celebrate the publication of their firm’s annual report. A momentous occasion indeed, but before you call it a wrap for another year, there’s one simple but significant step to complete. It’s a debrief, better known as the process of questioning to assess performance, and this simple process can really put some polish on next year’s performance.

Firstly, why debrief? Because it helps you to figure out what worked, what didn’t, how to avoid inefficiencies and how you’re going to build on this year’s success. One of the reasons debriefs don’t always happen is because we’re so busy that we have already moved on to the next priority, but hindsight is a powerful thing! By bringing together the key project people to debrief a project you greatly increase your chances of learning, growing and thinking bigger for next year.

Looking for some inspiration to kick-start your debrief session? Here’s our top tips to get you started:

Read More

Topics: Annual report, imageseven, Communication, Marcom, Professional services marketing, PSM

search

subscribe to blog

How to build a brand in this digital era

Inbound marketing toolkit

Your complete guide to persona creation for your firm

See more ebooks ...

 

professional services marketing podcast

 

  Free business enewsletter