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professional services marketing

Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.

Recent Posts

BIG NEWS plus the importance of culture [podcast]

Posted by Laura Sheahan on Fri, Oct 06, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. In the final episode of PSM with Brad and Scully, we are introduced to the new hosts – Joshua Miles of branding agency, MilesHerndon and David Lecours of branding and digital marketing agency, Lecours Design. 

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Topics: imageseven, Communication, Podcast, Marcom, Culture, Professional services marketing, PSM, Professional services

Building a bold brand [podcast]

Posted by Laura Sheahan on Fri, Sep 22, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. In the 100th episode of PSM, Brad and Scully look back over their time on PSM and discuss their favourite episodes and the lessons they have learnt along the way.

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Topics: imageseven, Branding, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Professional services

Augmented reality [podcast]

Posted by Laura Sheahan on Fri, Sep 08, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the most significant, predicted content marketing tech trends for 2018; five skills marketing recruiters should look for when hiring new staff; if augmented reality will finally have its day; writing and content preparation; some well-designed architecture firms’ websites; and the role of anthropology in your marketing.

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

Live streaming at your firm [podcast]

Posted by Laura Sheahan on Fri, Aug 25, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of consistent customer intimacy; latest research on email user experience; essential blogging tips for your firm; live streaming at your firm; niche marketing; and the role of identity in influencer marketing.

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

Nine pieces of marketing wisdom [podcast]

Posted by Laura Sheahan on Fri, Aug 11, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss reasons why marketers might prematurely abandon their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in firms; an engaging 360-degree virtual reality video from Knox Grammar School; and nine pieces of marketing wisdom from influential marketers. 

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

The importance of proofreading [podcast]

Posted by Laura Sheahan on Fri, Jul 28, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the age of the wisdom worker; optimal social media posting times; best practices for creating socially conscious ads; the importance of proofreading; the effective use of market research presented in the Sensis social media report; and some functional ways to think differently in your marketing.

 

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

Three outstanding online marketing tools [podcast]

Posted by Laura Sheahan on Fri, Jul 14, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle. Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the video benchmarks to be aware of; the latest global internet trends; the role of a Net Promotor Score at your firm; Brendan’s top three online marketing tools; the new podcast from The Scots College, Sydney; and behavioural data and how it should be used.

 

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Topics: imageseven, Communication, Online marketing, Podcast, Marcom, Professional services marketing, PSM, Professional services

The latest martech trends [podcast]

Posted by Laura Sheahan on Fri, Jun 30, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss current content marketing trends; marketing content audits; the latest martech trends to consider; the importance of the brief; using content for departments other than marketing; and the place of serendipity in the world of digital marketing.

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Topics: imageseven, Communication, Online marketing, Podcast, Marcom, Professional services marketing, PSM, Professional services

Who is responsible for customer service? [podcast]

Posted by Laura Sheahan on Fri, Jun 16, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss who is responsible for customer service; the evolution of inbound content; the role of SEO and how it fits in with what your audience wants; visual identity; an informative piece of content marketing from Deloitte; and the schools funding debate.

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Topics: imageseven, Communication, Online marketing, Podcast, Marcom, Professional services marketing, PSM, Professional services

The role of influencer marketing [podcast]

Posted by Laura Sheahan on Wed, May 31, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of influencer marketing for your firm and how it can be a great addition to your content marketing strategy; the difference between marketing content and content marketing; interview Peter Ion, Lead Creative at imageseven, on visual identity and branding; a Heineken advertisement that brings people together the right way, not the Pepsi way; an old book by Google titled, “The Zero Moment of Truth.”

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Topics: imageseven, Communication, Online marketing, Podcast, Marcom, Professional services marketing, PSM, Professional services

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