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professional services marketing

John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

Recent Posts

Three tools that will develop your firm's email

Posted by John Igglesden on Sun, Jul 16, 2017

Despite conflicting theories, email is still one of the most effective ways to market to your target audience. Your email subscriber list is a valuable resource that can easily be under-utilised or even damaging if you are sending emails that are unappealing or badly optimised. Alternatively, your email list could help grow your firm and expand your customer base, at a fraction of the price of many traditional marketing methods.

Here are three resources to help develop your firm's email marketing and three resources to encourage effective project management.

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

10 tools that can streamline your social media marketing

Posted by John Igglesden on Fri, May 26, 2017

For most firms, social media can grow as big as you want it to. Should you wish to post content once a month then it will be easy to manage but almost completely useless for marketing. If you want to use social media effectively to generate leads, promote yourself or position your brand, then you will need to put in some time and effort. Don’t be despondent, having social media channels is a worthwhile endeavour that is beneficial on many levels, but it can be a lot to manage, especially if you oversee your accounts alone. Thankfully, there are many different tools out there to help you with posting, analytics and monitoring.

Here are 10 tools that can streamline your social media marketing.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM, Professional services

How to create an effective podcast for your firm

Posted by John Igglesden on Fri, May 12, 2017

imageseven has almost reached one hundred professional services marketing podcasts. There is no getting around the fact that a lot of hard work went into getting us this far, but it may not be difficult as you think. Taking those first few steps towards starting a podcast is easily the most difficult aspect of the podcast creation process. Creating strict processes and sticking to them will allow you to effectively and consistently create influential audio content, week after week.

Here’s how to create an effective podcast for your firm.

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Topics: imageseven, Communication, Podcast, Marcom, Professional services marketing, PSM, Professional services

7 tips for successfully upselling your service

Posted by John Igglesden on Tue, May 09, 2017

Upselling has long been an effective way of increasing your revenue. The old saying, ‘would you like fries with that?’ rings out across the room at the slightest mention of the word upsell, but upselling is not limited to fast food. The opportunity to upsell exists across basically any industry. ‘Would you like us to wax your car for an extra $30?’ or ‘We can mow your back lawn too for a discounted price’ are both examples of upselling a service.

Here are 7 tips for successfully upselling your service:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School Marketing Institute

5 methods that will enhance your email visuals

Posted by John Igglesden on Thu, Apr 06, 2017

Email is still one of the most widespread mediums for marketing. Every day I open my inbox to find a plethora of different marketing newsletters from thought leaders in our industry and I wouldn’t have it any other way. A daily delivery of the latest blogs, articles, videos and other great content delivered right to my door. Now let’s be honest, I don’t read every blog on every email because I’ve got work to do, but I know I am always drawn to the emails that have attractive design and engaging visuals. With that in mind, you need to consider how to make your emails as visually appealing as possible, so when they are opened, they stay open.

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Topics: Email marketing, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

5 errors to avoid when making a video

Posted by John Igglesden on Thu, Mar 30, 2017

The video trend has well and truly hit. Video is everywhere online and only getting more prevalent. With an increase in videos being produced comes an increase in people making videos and a decrease in the price of quality video equipment. Making a high-quality video for your firm today is drastically cheaper than it was ten or even five years ago. With all this extra content comes more competition and less space in which your firm can stand-out with its visual content. Bearing this in mind, creating high-quality video content is more important than ever so it’s important you aren’t making rookie mistakes.

Here are 5 errors to avoid when making a video:

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Topics: imageseven, Communication, Online marketing, Marcom, Professional services marketing, PSM, Content marketing, Professional services

Why and how you should celebrate your firm’s content milestones

Posted by John Igglesden on Wed, Mar 29, 2017

You’ve just sent out your two hundredth newsletter, posted your one hundredth blog or just hit two years of recording podcasts, well done! It’s obvious that you’ve put some effort into your content marketing and are taking it seriously. This is cause for celebration and it’s worth sharing your success with your team and with those you are providing content for. Creating that ‘100th Episode Special’ is not only good for your own celebration but you can use it to cast light on your content creation and why it’s important. Your clients may be enjoying your content regularly but do they really understand it’s importance and purpose? This is your chance to stand out to the regular viewers and remind those who have forgotten, that you still exist.

Here are some ways you can celebrate your firm’s content milestones.

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Topics: imageseven, Communication, Online marketing, Marcom, Professional services marketing, PSM, Content marketing, Professional services

3 innovative online analytics tools that can help your firm

Posted by John Igglesden on Fri, Mar 24, 2017

We all need some help from time to time. It gets difficult to find time to do research or get some casual blog reading in. Branding in particular, is something that doesn’t cross our minds all that often. We get so caught up in the day-to-day running of our firms that the big picture doesn’t often come up. Analytics are another topic that isn’t discussed as often as it should be, so this blog will focus on branding and analytics respectively. I see a lot of different blogs and come across many useful web apps that can be informative and time saving, so here are a few good ones that I’ve spent the time finding, so you don’t have to.

Here are three online analytics tools that can help your firm and three resources to help your firm's branding. 

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Topics: imageseven, Branding, Communication, Online marketing, Marcom, Professional services marketing, PSM, Professional services, Analytics

What is live streaming for your firm and why should you consider it?

Posted by John Igglesden on Fri, Mar 17, 2017

Live streaming is taking over the world of social media. The massive rise in use of video online has encouraged content producers to think of new ways they can use visual content to engage their audience. Live streaming is a perfect example of an innovative way to use video on social media. Live streaming is not an original idea but giving the masses the opportunity to live stream through social media is a game changer. It has also created endless opportunities for organisations to create quick, engaging, free content. So what is live streaming for your firm on social media?

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Topics: Social media, imageseven, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

7 tips for effective project management for marketers

Posted by John Igglesden on Tue, Feb 28, 2017

As marketers, we often consider ourselves, and even refer to ourselves, as creative. The type of person that is better at using their mind for the unoriginal and imaginative instead of the structured and predictable. However, as technology changes and our field develops, the role of the modern marketer changes, and change it has. The past decade has seen the rise of new and exciting martech (marketing technology) and the slow fall of traditional marketing techniques or, doing things the old way. These changes have seen some marketers become programmers, account managers, editors, analysts and most importantly, project managers. So how do you incorporate this new definition of the marketer to your school marketing role?

Here are 7 tips for effective project management for marketers:

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Topics: imageseven, Communication, Management, Marcom, Professional services marketing, PSM, Professional services

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