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professional services marketing

Delora Chi

As a Marcom Support Specialist at imageseven, Delora works closely with clients to action the marketing and communication strategies required to see their vision come to life. In her free time, Delora spends her time discovering new dessert places to indulge her sweet tooth.

Recent Posts

From client to your best brand ambassador in 5 easy steps

Posted by Delora Chi on Tue, Aug 22, 2017

Your hotel on your recent trip to the Philippines. The phone you’re using now. Or your newest concealer. Tell me how you made your last purchase.

At some point of your purchase decision, you listened to the words of someone you knew or followed who had previously used or bought the product/service before.

And why did this opinion matter so much more than that of any A-list celebrity?

It’s simple. Today’s consumers are screaming for authenticity and your clients are your best brand ambassadors.

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Topics: Social media, imageseven, Branding, Communication, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing

Practical tips on how to deliver a winning presentation

Posted by Delora Chi on Thu, Jun 08, 2017

When have you tried to sell an idea – one that you know everyone should love – but it fell flat following the presentation or pitch?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

Read More

Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events, Storytelling

5 benefits your firm can get from Google Analytics

Posted by Delora Chi on Tue, May 30, 2017

Google analytics – it’s a powerful tool and one that is free at that. However, amongst the plethora of trackable metrics, from sessions to bounce rates, it becomes easy to lose your way and end up squandering resources and achieving nothing of value. Which metrics should your firm be tracking and how can you turn these into actionable insights?

Here are 5 benefits your firm can get from Google Analytics:

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Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

Do you have a subscription to your competitors’ newsletters?

Posted by Delora Chi on Thu, Apr 13, 2017

In the contents of any good marketing plan you’ll find a competitive analysis. Delve a little deeper, and a subscription to your competitors’ newsletters is sure to be included.

And why wouldn’t you?

Subscribing to your competitors’ newsletters is a sure-fire way to gather important information about your competitors, potential customers and marketplace. One email address is all it takes, and the doors to a stream of reoccurring intel are left wide open.

To learn from competitors, focus on these newsletter aspects.

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Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM

How to run blog competitions and why the winner is you

Posted by Delora Chi on Wed, Mar 22, 2017

Blog competitions and giveaways are fun. There’s no doubting that. But how efficient are they? Do they deserve a place in your inbound marketing plan? How do you choose a prize and subsequently promote it? And most importantly – how can this affect your reach?

To get you started, I’ve put together a step-by-step guide on how to run blog competitions.

Read More

Topics: Inbound marketing, imageseven, Branding, Communication, Online marketing, Copywriting, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Blogging

Brand credibility elements: you need to have these!

Posted by Delora Chi on Wed, Jan 18, 2017

Think about the last car you bought. What factors did you consider before purchase? Did you take into account the brand and its reputation? Of course you did.

Brand credibility is everything. Having a credible brand creates loyal customers, helps firms rebound from crises, generates leads and even assists with the recruitment process.

Here are three brand credibility elements that every client looks for.

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Topics: imageseven, Branding, Communication, Crisis management, Marcom, Professional services marketing

How to plan and build a successful content marketing strategy

Posted by Delora Chi on Thu, Dec 22, 2016

A staggering 49 percent of marketers who report stagnant content marketing results attribute this to issues concerning strategy. (B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America and B2C Content Marketing: 2017 Benchmarks, Budgets and Trends – North America)

Suffice to say that’s a significant figure. These marketers are putting in the hard yards creating content, yet it is falling short of reaching its full potential.

So stop. Take a step back. Don’t let your efforts go to waste!

Building a fool proof content marketing plan will make sure your content is being read and, more importantly, generating the leads you need to nurture loyal customers.

Let’s get started…

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution, Professional services

How to boost your firm's blog traffic

Posted by Delora Chi on Sat, Nov 19, 2016

You’re a firm operating in the information age. Content marketing is part of your larger strategic plan, and, no doubt, at the heart of your content marketing strategy lays the art of blogging.

But it’s no good just having blogs on your website. For your content marketing strategy to work, you need prospects to be reading and engaging with your blogs.   

So, how do you boost your blog traffic? 

Read More

Topics: SEO, Communication, Professional services marketing, PSM, Content marketing, Professional services, Blogging

The A-Z guide of top blogging trends

Posted by Delora Chi on Wed, Oct 26, 2016

You’ve been blogging for a while now.

It seems like every blog you write starts to sound the same. The same idea, structure or content that either yourself or one of the other billion content marketers on the internet has used in another blog.

When you’re stuck in a rut like this, it can be hard to engage your readers and keep them returning to your website.

My advice? Break the habit.

If you’re not sure where to start, here’s our A to Z of top blogging trends to inspire your next blog post:

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

Here are the top 5 SEO questions we get asked

Posted by Delora Chi on Wed, Sep 21, 2016

Search engine optimisation (SEO) is that thing we have to do to get more people from Google, Yahoo and all the other search engines to our website. Right?

Beyond this, most people still don’t fully understand this tool.

There still seems to be an air of mystery surrounding the world of SEO. Unfortunately, the term is now heavily used in business jargon; often with little expertise behind it. 

I know this because there are some questions our clients ask us time and time again.

This isn’t a bad thing. Clients should be asking questions about SEO.

To help you ask the most relevant, important questions for your business, here are the top 5 SEO questions we get asked:

Read More

Topics: Inbound marketing, imageseven, SEO, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services

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