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professional services marketing

Caitlin Quartermaine

Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.

Recent Posts

How to boost staff enthusiasm at your firm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for firms to experience a mid-year slump in staff morale. The first half of the year can be incredibly busy with deadlines, projects, clients and events, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your firm.

There are hundreds of ways you can boost staff enthusiasm at your firm. Here are our top 5 recommendations:

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Topics: imageseven, Communication, Strategy, Marcom, Culture, Leadership, Professional services marketing, PSM, Professional services

How to build your firm’s brand on social media

Posted by Caitlin Quartermaine on Thu, Apr 20, 2017

When used correctly, social media can be an effective and powerful marketing tool. Most firms are present on at least one social media platform, and many firms are on multiple. So, how do you decide which platforms are best for your firm, and how can you use social media to build your firm’s brand?

Here are our top 4 tips on how to build your firm’s brand on social media:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Why your firm’s website should be mobile-friendly

Posted by Caitlin Quartermaine on Tue, Apr 04, 2017

More Google searches take place on mobile devices than on desktop computers. This is the case in many countries across the world, including USA and Japan. In 2016, StatCounter reported that desktop searches still account for 55 percent of all searches in Australia, but it is only a matter of time before we see mobile searches takeover in Australia.

If your firm’s website is not mobile-friendly, you could be missing out on prospective clients to your competition. You also run the risk of irritating your current clients.

Here are 4 reasons why your firm’s website should be mobile-friendly:

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Topics: Inbound marketing, Website, imageseven, Communication, Marcom, Digital marketing, Professional services marketing, PSM, Content marketing, Professional services

How to create effective calls to action for your firm

Posted by Caitlin Quartermaine on Sun, Mar 19, 2017

Content marketing is growing at a rapid rate and many firms are jumping on board and experiencing remarkable results. Lead generation opportunities are being missed if your readers look through your content and are then left asking themselves, ‘What next?’

Using calls to action (or CTAs as they are commonly known) allow you to lead your reader into the next step of the lead generation process. An example of this is inviting clients to attend free seminar at the end of your blog and placing a CTA that states: ‘Come along to our free seminar to learn more.’ Clicking this can then lead your reader to a landing page where you can collect their name and/or email address in exchange for the download.

So how can you create effective calls to action for your firm?

Here are our top 4 tips:

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Topics: Inbound marketing, Website, imageseven, Communication, PSM, Content marketing, Professional services, Blogging

Your firm's 2017 marketing survival guide

Posted by Caitlin Quartermaine on Wed, Dec 28, 2016

Congratulations, you survived 2016! It can seem that the marketing landscape changes in the blink of an eye, so it’s important to stay ahead of the game to ensure you don’t fall behind your competition.

Below, you will find your 2017 marketing survival guide. Here are the top 5 marketing practices we recommend focusing on in the coming year:

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Topics: Education, imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Marketing automation, Professional services

Stop! Things to do before publishing your firm's blog

Posted by Caitlin Quartermaine on Sat, Nov 05, 2016

Writing a blog can sometimes be a challenging or effortful task, so it can be tempting to hit the ‘publish’ button as soon as you have finished. To ensure your blog reaches the audience it deserves, we recommend taking a step back and checking that you have included everything necessary.

Here are our recommendations of 6 things to do before publishing your firm's blog:

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Topics: Inbound marketing, Communication, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

How to repurpose blogs for your firm

Posted by Caitlin Quartermaine on Thu, Oct 13, 2016

It’s tough keeping up with all of the demands of marketing. Content marketing has proven to be incredibly effective fo firms but that doesn’t mean you need to spend hours every day writing and creating content.

It’s important that the quality of your content isn’t compromised due to the pressure you’re under. The best way to effectively utilise content marketing is to write high quality content that will interest and engage your readers and use this content across multiple platforms. Manage your demands by creating a content calendar schedule, or don’t be afraid to ask other staff members to assist you in writing content. After a period of time you will have a volume of content which can often be repurposed to save you time. We have put together a list of 7 tips below to find out how best to repurpose your blogs. 

Here are our top 7 ways to repurpose blogs for your firm:

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Topics: Inbound marketing, imageseven, Communication, Copywriting, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging

Why it is important to survey regularly at your firm

Posted by Caitlin Quartermaine on Sat, Sep 03, 2016

Creating a survey can take a great amount of time. It often involves seeking input and feedback from many different people to ensure that you are asking all of the necessary questions. It can also take a while to collate the information and sift through the results after the survey closes. 

Although it can take a while to create and implement a survey, the benefits of surveying your clients are endless. The results can provide valuable feedback and important insights, both of which are necessary to ensure you are providing a service that is valued by your clients, and prospective clients. 

Here are our top 4 reasons why it is important to survey regularly:

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Topics: imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM, Professional services

The benefits of working with a marketing firm

Posted by Caitlin Quartermaine on Thu, Jul 28, 2016

The marketing landscape is ever-changing and for many professional service firms, the endless list of marketing platforms and tools available can be overwhelming. Firms can feel restricted due to limited resources and budget but are still eager to keep their marketing in house in order to monitor and control quality and messaging.

Many firms work with external marketing teams as it can remove pressure placed on existing in-house marketers or administrators. Working with an external marketing team also ensures that the firm’s marketing is focused and based around a well-developed strategy.

There are many benefits of working with a marketing firm. Here are our Top 4:

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Topics: imageseven, Communication, Strategy, Marcom, Professional services marketing, PSM

How to create quality inbound marketing content for your firm

Posted by Caitlin Quartermaine on Thu, Jun 30, 2016

Inbound marketing focuses on creating quality content that will result in your firm being easily found in organic online searches by people looking for the services that you offer. 

So how do you create quality inbound marketing content for your firm?

Here are 6 easy steps to get you started:

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Topics: Inbound marketing, imageseven, Communication, Marcom, Professional services marketing, PSM

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