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professional services marketing

7 tips to get your firm to the top of online search results

Posted by Laura Sheahan on Fri, Dec 18, 2015

7 tips to get your firm to the top of online search resultsSearch engine optimisation (SEO) is complex, but vital if you want to get your website found fast by prospects trawling through search engines like Google, Yahoo and Bing. The better optimised your website is, the more likely search engines are going to find it, like it, rank it and suggest it to people who are searching for you.

When users type your firm's name into a search engine, you should appear first in the listing. The more your firm appears in search results for prospects, the more trust and confidence they begin to have in it.

So how do you create content and position your website to appear on top? With the help of our friends at Contently, here are seven tips that should help:

  1. High quality, rich, diverse content is going to win the day.

  2. Happy users are those who find the best possible answers to their search queries. The best answers include content that is exhaustive, well-researched, organised, and easy to consume.

  3. Take the time to research terms related to your topic to make sure they align with what consumers are searching.

  4. Create a headline that grabs readers' attention, gets the 'click' and will be shared. Just as you should use keywords in the text, use well-researched search terms in headers to get the full SEO effect. As Google limits the length of a headline to the first 50 to 60 characters be as concise as possible.

  5. User experience is quickly becoming a ranking factor. Clean, organised copy with bullet points, section titles, and engaging images also make a big difference.

  6. Be mobile ready. Mobile optimisation is no longer an option, it is a must have. According to Hubspot, 60 percent of buying decisions are made online, and with 15 percent of internet traffic generated from mobile devices, it is becoming increasingly important to have a mobile marketing strategy.

  7. Understanding your audience, their preferred channels of communication and how they consume content is vital.

For more about optimising your online presence to win the attention of your prospects, here are some resources you might find useful:

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This blog was written by Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.

 

Topics: Inbound marketing, imageseven, SEO, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Content marketing distribution