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professional services marketing

5 things to consider when making a video

Posted by John Igglesden on Fri, Nov 04, 2016

5 things to consider when making a school videoVideo is a great medium through which to communicate. An expertly produced video will be engaging, emotionally stimulating and entertaining. Whether you are trying to convince prospective clients to give you a call or showcasing the achievements of the firm, a quality video is often a great investment for your firm’s marketing mix. However, videos can be pricey and do take time to organise, shoot and edit, so you will want to make sure when you commit to making a video you do it right.

Here are 5 questions to consider when making a video:

  1. What is the message of the video?
    If you don’t know what you are trying to communicate through your video, then you shouldn’t be making one. You should start with the message you wish to communicate and then decide that a video will help communicate that message.

  2. Who should do the shoot?
    Believe it or not, there are industry specialists out there. Doing your homework and getting a videographer with experience in your industry will likely mean they are better at managing the shoot, picking effective shots and understanding the industry environment. You will likely find that a staff member has an uncle who has a mate with a production company that will “give us a great deal” but a great price doesn’t always end with a great product. The best videos are game changers, and you want to give your video the best chance of benefitting your firm. Other important considerations to make when choosing a videographer are:
  • What level of video quality can they provide?
  • What is their method of delivery?
  • What is their availability?
  • Do they have a technological advantage over other videographers? (Do they have quality gear and/or modern developments in film technology that could be beneficial like drones?)

  1. Who is going to manage it on shoot day/s?
    The answer to this question you, for the most part, but should you have a big team, someone needs to be assigned to the role. Who, in your team, has the time to meet the videographer, direct them around the firm and organise the staff who are needed for the video? 

  2. How am I going to prepare?
    Being prepared for the videographer’s arrival is the best way to make the most of your time on the day. If that means having a meeting or a simple phone call with the videographer beforehand to create a shoot schedule, then make sure it happens. Having a detailed schedule will ensure that you can cover as much ground as possible for the time you have the videographer and get the most out of your investment. Other simple, yet important, considerations include, are the staff prepared? Are their clothes up to the companies standard/correct uniform? Are the staff you’ve chosen the best personalities for the camera?

  3. Do we have the money?
    The ever-present cloud that hangs over most business decisions, money. When it comes to video production, spending more to get a better product is almost always worth it. If you can only afford a mate’s, mate who did a great edit of his last holiday, it is worth considering if a video is the right option for your situation. It is not necessary to spend big dollars to get a good product, but worth understanding that you often get what you pay for.

If you want to use our project brief template to plan your video, you can download it here:

Brief template for firms

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.


Topics: Communication, Marcom, Digital marketing, School marketing strategy, School marketing