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professional services marketing

BIG NEWS plus the importance of culture [podcast]

Posted by Laura Sheahan on Fri, Oct 06, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. In the final episode of PSM with Brad and Scully, we are introduced to the new hosts – Joshua Miles of branding agency, MilesHerndon and David Lecours of branding and digital marketing agency, Lecours Design. 

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Topics: imageseven, Communication, Podcast, Marcom, Culture, Professional services marketing, PSM, Professional services

Building a bold brand [podcast]

Posted by Laura Sheahan on Fri, Sep 22, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. In the 100th episode of PSM, Brad and Scully look back over their time on PSM and discuss their favourite episodes and the lessons they have learnt along the way.

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Topics: imageseven, Branding, Communication, Podcast, Marcom, Professional services marketing, PSM, Content marketing, Professional services

Augmented reality [podcast]

Posted by Laura Sheahan on Fri, Sep 08, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the most significant, predicted content marketing tech trends for 2018; five skills marketing recruiters should look for when hiring new staff; if augmented reality will finally have its day; writing and content preparation; some well-designed architecture firms’ websites; and the role of anthropology in your marketing.

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

Why are long tail keywords important for your firm?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your firm, as they help you to target your desired audience at a cheaper cost.

Long tail keywords are keyword phrases, usually three to five words in length that an audience would specifically search for online. They are more precise than ‘short tail terms’ as these terms tend to be very short and general to capture a wider audience. Long tail keywords target less people but are more specific and engaging as they reveal more of the searcher's intent.

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Topics: Inbound marketing, imageseven, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Podcast, Marcom, Digital marketing, Professional services marketing, PSM, Digital communication trends, Content marketing, Messaging, Professional services, Blogging

Live streaming at your firm [podcast]

Posted by Laura Sheahan on Fri, Aug 25, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of consistent customer intimacy; latest research on email user experience; essential blogging tips for your firm; live streaming at your firm; niche marketing; and the role of identity in influencer marketing.

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

From client to your best brand ambassador in 5 easy steps

Posted by Delora Chi on Tue, Aug 22, 2017

Your hotel on your recent trip to the Philippines. The phone you’re using now. Or your newest concealer. Tell me how you made your last purchase.

At some point of your purchase decision, you listened to the words of someone you knew or followed who had previously used or bought the product/service before.

And why did this opinion matter so much more than that of any A-list celebrity?

It’s simple. Today’s consumers are screaming for authenticity and your clients are your best brand ambassadors.

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Topics: Social media, imageseven, Branding, Communication, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing

How to improve your brand recall through images

Posted by Vanessa Reside on Thu, Aug 17, 2017

In the fast paced and highly visual world we live, recognisable, trustworthy and meaningful visuals have a huge impact on your firm’s brand.

People don’t always have time to stop and read about your firm; they want to know who you are at first glance. They snack on your stories and information, wanting instant knowledge of your message.

Research indicates that people recall 80 percent of what they see and hear, compared to just 20 percent of what they read and hear. It has also been noted that articles containing relevant images have 94 percent more total views than articles without images.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Essential social media guidelines for your firm

Posted by Tess Palmyre on Tue, Aug 15, 2017

A few months ago, I wrote a blog on how to approach social media for your firm — but we barely scratched the surface. This month, let’s look at some practical but essential social media guidelines for your firm.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Nine pieces of marketing wisdom [podcast]

Posted by Laura Sheahan on Fri, Aug 11, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss reasons why marketers might prematurely abandon their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in firms; an engaging 360-degree virtual reality video from Knox Grammar School; and nine pieces of marketing wisdom from influential marketers. 

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Topics: Social media, imageseven, Communication, Social media management, Podcast, Marcom, Social media marketing, Professional services marketing, PSM, Content marketing, Professional services

4 ways to update your marketing personas

Posted by Geoffrey Macadaeg on Tue, Aug 01, 2017

It’s been years since you developed your marketing personas, and they have served you very well as the foundation of your online marketing strategy. However, during your annual review you begin to realise that some of your marketing initiatives are starting to miss their objectives and the growth rate of your leads is starting to dwindle. You try to figure out the problem and you find out why you keep missing the mark: your targets are moving. Simply put, your marketing personas are evolving.

Personas are supposed to reflect your prospects’ personalities, tendencies, and behavior, all of which constantly change over time. For example, what may be important to your prospects in a particular point in time may not matter anymore after a few years. Additionally, your prospects don’t live in a vacuum – there are people, objects, and events that can alter their daily interactions, even with your firm.

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Topics: B2B, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Creating buyer personas, Digital communication trends, Content marketing, Messaging, Professional services

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