A few months ago, I wrote a blog on how to approach social media for your firm — but we barely scratched the surface. This month, let’s look at some practical but essential social media guidelines for your firm.Read More
professional services marketing
Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss reasons why marketers might prematurely abandon their content strategies; how you can enhance your prospects’ experience using inbound; the discontinuation of Isentia’s King Content brand; the use of social media in firms; an engaging 360-degree virtual reality video from Knox Grammar School; and nine pieces of marketing wisdom from influential marketers.
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It’s been years since you developed your marketing personas, and they have served you very well as the foundation of your online marketing strategy. However, during your annual review you begin to realise that some of your marketing initiatives are starting to miss their objectives and the growth rate of your leads is starting to dwindle. You try to figure out the problem and you find out why you keep missing the mark: your targets are moving. Simply put, your marketing personas are evolving.
Personas are supposed to reflect your prospects’ personalities, tendencies, and behavior, all of which constantly change over time. For example, what may be important to your prospects in a particular point in time may not matter anymore after a few years. Additionally, your prospects don’t live in a vacuum – there are people, objects, and events that can alter their daily interactions, even with your firm.Read More
Topics: B2B, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Professional services marketing, PSM, Creating buyer personas, Digital communication trends, Content marketing, Messaging, Professional services
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the age of the wisdom worker; optimal social media posting times; best practices for creating socially conscious ads; the importance of proofreading; the effective use of market research presented in the Sensis social media report; and some functional ways to think differently in your marketing.
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When it comes to online marketing, there are fewer things more shrouded in mystery than SEO (search engine optimisation). In this post, I want to pull away the curtain and show you how SEO for online marketers really works.
First of all, let’s begin with a quick definition. Search Engine Optimisation is the art and science of making your content visible and attractive to search engines like Google, Bing, or Yahoo! so that the people using them can find answers to the questions they’re going to the search engine to solve.
These search engines are made up of powerful networks of servers and complicated software that “crawls” from link to link, page to page, and media file to media file available on the Internet.Read More
Humour is a human trait. Using humour in blogs can help personalise content and build trust. It can make reading your blog fun for your audience. Readers take just a few seconds to decide whether or not your content is useful. You don’t want to make reading your blog hard work – your content needs to be entertaining and engaging.
People have a natural inclination to be funny – humour can be used as a coping mechanism when feeling anxious and is a great way to form bonds. In writing, it is a way of humanising us. It can demonstrate that a writer’s opinion aligns with that of the reader. It is a way of building trust, can boost your brand equity and enhance the perception of authenticity. Often it can also provide a point of difference from your competition.Read More
Despite conflicting theories, email is still one of the most effective ways to market to your target audience. Your email subscriber list is a valuable resource that can easily be under-utilised or even damaging if you are sending emails that are unappealing or badly optimised. Alternatively, your email list could help grow your firm and expand your customer base, at a fraction of the price of many traditional marketing methods.
Here are three resources to help develop your firm's email marketing and three resources to encourage effective project management.Read More
Insights into the world of professional services marketing, presented by Brad Entwistle. Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the video benchmarks to be aware of; the latest global internet trends; the role of a Net Promotor Score at your firm; Brendan’s top three online marketing tools; the new podcast from The Scots College, Sydney; and behavioural data and how it should be used.
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It’s very common for firms to experience a mid-year slump in staff morale. The first half of the year can be incredibly busy with deadlines, projects, clients and events, and staff can be left feeling worn out and under-appreciated.
It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your firm.
There are hundreds of ways you can boost staff enthusiasm at your firm. Here are our top 5 recommendations:Read More
In life there is a wrong way for everything.
But it’s how you respond and recover when you’ve done the wrong thing that counts. We can all learn and improve from our mistakes and it’s no different with blogging.
So, if you’re enthusiastic and new to blogging, or if you have been blogging for some time, here are 7 classic blogging mistakes to avoid and some tips for a better alternative.Read More