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professional services marketing

Case study: JLCA - How a logo can help unlock brand value

Posted by Rita Kilroy on Tue, Jun 27, 2017

 

Download the case study:

Name: JLCA

Solution: Visual Identity Program

Industry: Media, Communications

Location: Perth, Australia

Why imageseven:

visual identity
brand management
proactive and responsive 
broadskills
consultative
cost-efficient
friendly
professional
flexible team  
 
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Topics: imageseven, Branding, Communication, Marcom, Rebranding, Professional services marketing, PSM, Professional services, brand perception

How to manage a successful photoshoot

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photoshoot is a great way to capture a broad selection of images for your firm’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your firm’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photoshoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

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Topics: Inbound marketing, Website, Visual identity, Professional services marketing, PSM, Content marketing, Professional services, Blogging

The ultimate social media cheat sheet for firms

Posted by Tess Palmyre on Tue, Jun 20, 2017

Look no further, this is your ultimate guide to navigating the social ecosystem. Okay it’s really just scraping the surface but it will give you a good grounding so you feel confident to face the book (ah thank you).

This is a rundown of how to approach Facebook, Twitter and LinkedIn for your firm’s marketing. Read on for the ultimate social media cheat sheet for firms.

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

Who is responsible for customer service? [podcast]

Posted by Laura Sheahan on Fri, Jun 16, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss who is responsible for customer service; the evolution of inbound content; the role of SEO and how it fits in with what your audience wants; visual identity; an informative piece of content marketing from Deloitte; and the schools funding debate.

Listen to the podcast

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Topics: imageseven, Communication, Online marketing, Podcast, Marcom, Professional services marketing, PSM, Professional services

How to manage a crisis at your firm

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: imageseven, Communication, Strategy, Crisis management, Issue management, Management, Marcom, Relationship marketing, Public relations, Leadership, Communications support program, Professional services marketing, PSM, Messaging, Professional services

Practical tips on how to deliver a winning presentation

Posted by Delora Chi on Thu, Jun 08, 2017

When have you tried to sell an idea – one that you know everyone should love – but it fell flat following the presentation or pitch?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

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Topics: imageseven, Communication, Marcom, Professional services marketing, PSM, Events, Storytelling

How to add value to your firm’s brand identity on social media

Posted by Sarah Millinson on Thu, Jun 01, 2017

What is brand identity?
Brand identity captures how your brand is perceived by your customers and why they are motivated to choose your product or service. Your brand identity is represented in all the cleverly considered details: font, logo, brand colours, tone, newsletter layout or social media imagery. All these aspects speak to your customer, and give insight into your brand values and personality to confirm that you align with your audience’s values.

What you exhibit on your social media channels should reflect your brand’s persona and be consistent with all other marketing activity. Social media, after all is an extension of your website.

Let’s hone in on the elements that will add value to your firm’s brand identity on social media:

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Topics: B2B, Social media, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, Social media marketing, Professional services marketing, PSM, Digital communication trends, Content marketing

The role of influencer marketing [podcast]

Posted by Laura Sheahan on Wed, May 31, 2017

Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of influencer marketing for your firm and how it can be a great addition to your content marketing strategy; the difference between marketing content and content marketing; interview Peter Ion, Lead Creative at imageseven, on visual identity and branding; a Heineken advertisement that brings people together the right way, not the Pepsi way; an old book by Google titled, “The Zero Moment of Truth.”

Listen to the podcast

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Topics: imageseven, Communication, Online marketing, Podcast, Marcom, Professional services marketing, PSM, Professional services

5 benefits your firm can get from Google Analytics

Posted by Delora Chi on Tue, May 30, 2017

Google analytics – it’s a powerful tool and one that is free at that. However, amongst the plethora of trackable metrics, from sessions to bounce rates, it becomes easy to lose your way and end up squandering resources and achieving nothing of value. Which metrics should your firm be tracking and how can you turn these into actionable insights?

Here are 5 benefits your firm can get from Google Analytics:

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Topics: Inbound marketing, imageseven, SEO, Communication, Strategy, Marcom, Professional services marketing, PSM, Content marketing, Professional services, Blogging, Google Analytics

10 tools that can streamline your social media marketing

Posted by John Igglesden on Fri, May 26, 2017

For most firms, social media can grow as big as you want it to. Should you wish to post content once a month then it will be easy to manage but almost completely useless for marketing. If you want to use social media effectively to generate leads, promote yourself or position your brand, then you will need to put in some time and effort. Don’t be despondent, having social media channels is a worthwhile endeavour that is beneficial on many levels, but it can be a lot to manage, especially if you oversee your accounts alone. Thankfully, there are many different tools out there to help you with posting, analytics and monitoring.

Here are 10 tools that can streamline your social media marketing.

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Topics: Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, Professional services marketing, PSM, Professional services

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