Your visual identity program

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VIP

“We have gone right back to basics and looked at taking a very old institution and trying to rebuild its story and focus into the future. It has been very carefully approached and executed in a very professional manner.”

The Scots College Principal, Dr Ian PM Lambert

imageseven’s Visual Identity Program (VIP) is an eight to ten week program designed to create your new visual identity or re-define your existing visual identity. It will arm you with the essentials to ensure consistent application across all of your communications.

A visual identity has the power to influence – good or bad – how your school is perceived. For some established schools a visual identity can represent a significant brand asset. So making the decision to change your visual identity is a big decision and should make you swallow hard.

Three program milestones provide the platform to get you to your key goal – making a successful transition from the old visual identity to the new:

  • Logo creative and master files
  • Stationery pack
  • Style guide

Once completed, you will have a new visual identity and the tools to ensure that all communications support your school’s goals and objectives, as well as conveying a consistent message to your school community, staff and stakeholders.

To learn more about the Visual Identity Program simply complete the form to download our free ebook.