Your brand discovery and definition program

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“As imageseven says, inconsistency is brand suicide. Our Communications Style Guide is a key tool for achieving a consistently professional image which is an important part of achieving our strategic goals. This exercise has also been very motivating for staff in that they realise they belong to something special.”

Singleton Primary School Principal, Bevan Ripp

imageseven’s Brand Discovery and Definition Program (BDD) is a 12 week school-specific program designed to develop the core brand elements – key messages, value proposition and a refined and standardised visual identity – required for establishing brand discipline and/or a rebrand. The value of the BDD comes from the internal alignment it achieves. It arms your staff and stakeholders with the tools to use the key messages, value proposition and visual identity with confidence. The BDD helps to achieve a perspective that is focused, consistent and purposeful … everything that you are looking to become.

Four key milestones provide the platform to get you to your key goal – optimising and standardising your school’s brand impressions in the marketplace.

  1. Brand Discovery Sessions
  2. Key Messaging Guide (Brand Definition)
  3. Visual Identity (Brand Definition)
  4. Launch/brand education presentation to staff

To learn more about the Brand Discovery and Definition Program simply complete the form to download our free ebook.